Nokia unter Microsoft

Satya Nadel­la (der das bestimmt nicht allei­ne geschrie­ben hat):

The first step to buil­ding the right orga­niza­ti­on for our ambi­ti­ons is to rea­lign our work­force. With this in mind, we will begin to redu­ce the size of our over­all work­force by up to 18,000 jobs in the next year. Of that total, our work toward syn­er­gies and stra­te­gic ali­gnment on Nokia Devices and Ser­vices is expec­ted to account for about 12,500 jobs, com­pri­sing both pro­fes­sio­nal and fac­to­ry workers.

We are working to inte­gra­te the Nokia Devices and Ser­vices teams into Micro­soft. We will rea­li­ze the syn­er­gies to which we com­mit­ted when we announ­ced the acqui­si­ti­on last Sep­tem­ber. The first-par­ty pho­ne port­fo­lio will ali­gn to Microsoft’s stra­te­gic direc­tion. To win in the hig­her pri­ce tiers, we will focus on breakth­rough inno­va­ti­on that expres­ses and enli­vens Microsoft’s digi­tal work and digi­tal life expe­ri­en­ces. In addi­ti­on, we plan to shift sel­ect Nokia X pro­duct designs to beco­me Lumia pro­ducts run­ning Win­dows. This builds on our suc­cess in the afforda­ble smart­phone space and ali­gns with our focus on Win­dows Uni­ver­sal Apps.

Ste­phen Elop (der für drei­ein­halb Jah­re Finn­land $33 Mil­lio­nen bekam):

It is par­ti­cu­lar­ly important to reco­gni­ze that the role of pho­nes within Micro­soft is dif­fe­rent than it was within Nokia. Whe­re­as the hard­ware busi­ness of pho­nes within Nokia was an end unto its­elf, within Micro­soft all our devices are inten­ded to embo­dy the finest of Microsoft’s digi­tal work and digi­tal life expe­ri­en­ces, while acc­ruing value to Microsoft’s over­all stra­tegy. Our device stra­tegy must reflect Microsoft’s stra­tegy and must be accom­plished within an appro­pria­te finan­cial envelope.

In the near term, we plan to dri­ve Win­dows Pho­ne volu­me by tar­ge­ting the more afforda­ble smart­phone seg­ments, which are the fas­test gro­wing seg­ments of the mar­ket, with Lumia. In addi­ti­on to the port­fo­lio alre­a­dy plan­ned, we plan to deli­ver addi­tio­nal lower-cost Lumia devices by shif­ting sel­ect future Nokia X designs and pro­ducts to Win­dows Pho­ne devices.

To win in the hig­her pri­ce seg­ments, we will focus on deli­ve­ring gre­at breakth­rough pro­ducts in ali­gnment with major mile­sto­nes ahead from both the Win­dows team and the Appli­ca­ti­ons and Ser­vices Group. And in the very lowest pri­ce ran­ges, we plan to run our first pho­nes busi­ness for maxi­mum effi­ci­en­cy with a smal­ler team.

With our focus, we plan to con­so­li­da­te the for­mer Smart Devices and Mobi­le Pho­nes busi­ness units into one pho­ne busi­ness unit that is respon­si­ble for all of our pho­ne efforts. Under the plan, the pho­ne busi­ness unit will be led by Jo Har­low with key mem­bers from both the Smart Devices and Mobi­le Pho­nes teams in the manage­ment team. 

We will deter­mi­ne each mar­ket approach based on local mar­ket dyna­mics, our abili­ty to pro­fi­ta­b­ly deli­ver local vari­ants, cur­rent Lumia momen­tum and the stra­te­gic importance of the mar­ket to Micro­soft. This will all be balan­ced with our over­all capa­bi­li­ty to invest.

Eine Ana­ly­se dazu und noch eine. Und eine wei­te­re von Om Malik.

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