Don’t be Google

Google’s grea­test lega­cy may be in the les­son that they have given the next genera­ti­on of com­pa­nies and visio­na­ries. Goog­le said “Don’t be Evil,” and they meant it, but they found what others have found: it’s easier said than done, not becau­se of tempt­ati­on, but becau­se nobo­dy is qui­te sure what evil is. Luck­i­ly, tho­se that are to come may be gui­ded by a simp­ler principle:
Don’t be Google.
Devin Col­dew­ey für „Tech­Crunch“

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