It’d be a good thing for Slack if it had such a pivot up its sleeve, because for an efficiency enhancement tool, it is pretty aimless. The company’s slogan is “Be less busy,” but “Appear more busy” or “Simulate busyness” might be closer to the mark. As John Herrman put it, the app encourages “a novel form of work-like non-work,” in which people can enact “a full performance of work … without the accomplishment of anything external.” It is a time-sucking, logic-squashing feedback loop. Continue.