New Clue #:
64 Also: Please stop dressing up ads as news in the hope we’ll miss the little disclaimer hanging off their underwear. New Clue #:
65 When you place a „native ad,“ you’re eroding not just your own trustworthiness, but the trustworthiness of this entire new way of being with one another. New Clue #:
66 And, by the way, how about calling „native ads“ by any of their real names: „product placement,“ „advertorial,“ or „fake fucking news“? New Clue #:
67 Advertisers got along without being creepy for generations. They can get along without being creepy on the Net, too.
— New Clues
The whole shebang.