New Clues, 64-67

New Clue #: 64 Also: Please stop dressing up ads as news in the hope we'll miss the little disclaimer hanging off their underwear.

New Clue #: 65 When you place a "native ad," you're eroding not just your own trustworthiness, but the trustworthiness of this entire new way of being with one another.

New Clue #: 66 And, by the way, how about calling "native ads" by any of their real names: "product placement," "advertorial," or "fake fucking news"?

New Clue #: 67 Advertisers got along without being creepy for generations. They can get along without being creepy on the Net, too.
— New Clues

The whole shebang.